There is no spoon

So, if you haven’t heard already, the iPhone 4 reportedly has some reception issues, which occur only when you hold the phone in a certain way.  Otherwise, Apple is experincing a very successful launch with 1.7 million phones sold in the first 3 days. $$$

So here’s the funny part: At first, Steve Jobs and Apple were seemingly ignoring the problem, claiming it’s a common issue that all phones have.

But in a recent e-mail to a concerned customer, Steve Jobs has changed his position, if ever so slightly. “There is no reception issue. Stay Tuned,” he wrote.

This answer spurred a funny reply from Fake Steve Jobs, who makes fun out of Apple’s marketingese doublespeak:

So it is with marketing. One thing I learned very early in life, thanks to intentional overuse of psychedelic drugs, is that there is no reality. As a guy at the commune once put it: “The reality is, there is no reality.”

So some guy says his iPhone 4 is having reception issues. I say there is no reception issue. Now it’s his reality against my reality. Which one of us is living in the real reality?

There’s a two-part answer: 1, there is no real reality, and 2, it doesn’t matter.

The only thing that matters is which reality our customers will choose to adopt as their own.

Mashable points out that it is likely that the new version of Apple’s mobile software platform, IOS 4.1, is coming early this week and bringing a fix and closure to the iPhone 4 reception saga.

Well, stay tuned for that. And remember: There is no spoon.

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Artist, satirist, and occasional blogger, Andrew has been drawing since he could hold a crayon. He started with squiggles, but they were darned good squiggles if he says so himself. And he will, just ask.
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